Competitor Website Research,Know What They’re Doing Before You Decide.
A practical read on your market and a basic marketing strategy you can actually act on.
Fixed scope at a fixed price, quoted in writing before any work begins. What you approve up front is what you pay.
This is the schedule you can expect, agreed with you before anything starts. Nothing about the timing gets discovered halfway through.
The person who scopes this work is the person who builds it. Nothing is handed to a junior or sent offshore.
The domain, the database, and every file transfer to you at final payment. There is no license to keep paying for and nothing to buy out later.
A Practical Read, Not a Deck.
- Competitor teardown of the handful that actually matter
- Market and keyword read: where the demand is and what is realistic to win
- Positioning notes: how to say what you do so it lands, in plain language
- Channel priorities: which channels are worth your time, and which to skip
- A basic plan: a short, prioritized action list you can run yourself
- Honest odds: what is realistic in your market, and what is not
What Strategy Can and Cannot Do.
Research points the way. It does not do the work for you, and I will not pretend otherwise.
Good research shows where the openings are. Results still take doing the work, consistently, over time.
This is a practical starting strategy, not a full marketing retainer. It is meant to get you moving in the right direction.
Everything is yours to keep and act on, here or with anyone else. No lock-in, no drip-feed.
Look, Study, Plan.
I start with what you sell, to whom, and where, so the research is grounded in your reality.
The three to six that actually matter, not a padded list, and what they do well.
A short, prioritized set of moves in order of payoff, in language you can act on.
We go over the findings together so you know exactly what to do next.
Questions I Hear a Lot.
Is this the same as SEO?
Related, but broader. SEO is one channel; this looks at your whole market and how to position against competitors. SEO can be one of the recommendations.
Will you run the marketing for me?
This engagement is the strategy itself. If you want the execution done too, I can scope that separately once we know the plan.
How many competitors do you look at?
The ones that matter, usually three to six. A padded list of twenty is busywork, not insight.
What do I walk away with?
A short findings summary and a prioritized action plan, both yours to keep and use however you like.